Show Notes
Welcome to Enabling Automation! The tenth episode of season 4 is "Working with Partners". Join our season 4 host for this episode, Ben Hope, as he discusses the SuperTrak CONVEYANCE™ and Siemens partnership with special guest, Christian Gehrhardt, Head of Business Development - Robotics and Flexible Conveyance Solutions (FCS) for Production Machines at Siemens.
Read the press release about the partnership here: https://press.siemens.com/global/en/pressrelease/siemens-and-supertrak-conveyancetm-partner-expand-smart-conveyance-offering
Listen to all episodes on the following platforms:
- Spotify: https://open.spotify.com/show/5CWIpi4Ph4CNWtqn8TILMZ?si=e2ca02387b554f20
- Apple Podcasts: https://podcasts.apple.com/us/podcast/enabling-automation/id1703651289
- Overcast: https://overcast.fm/itunes1703651289/enabling-automation
- Amazon Music: https://music.amazon.ca/podcasts/63e2da85-de40-447e-aaaf-6fca18358cec/enabling-automation
- YouTube: https://www.youtube.com/watch?v=sATqMHS_jiA&list=PL1amIhdccgLUh7TbNYEANqxd1WIXb4uDd&index=2
For more information, visit: https://atsautomation.com/podcast/
Contact us: https://atsautomation.com/
In this monthly podcast series, join industry leaders from across ATS as they share and discuss the latest industry trends, new innovations, and more! ATS is an industry-leading automation solutions provider to many of the world's most successful companies.
Timestamps
00:04 – Introduction
01:30 – Why are partnerships becoming more important in manufacturing today compared to the past?
03:04 – Do you think these kinds of partnerships help machine builders reduce risk when adopting new technologies?
03:50 – Do you think these partnerships will allow companies to stay focused on what they do best while still delivering complete machine solutions?
05:29 – From Siemens’ perspective, what made SuperTrak a strong fit for deeper integration into Simens automation environment?
06:13 – When we look at machine builders and when we talk about integration and real integration, what does that mean in practical terms from their perspective? Is it engineering, commissioning, long-term support? What is it and how does this partnership help?
09:05 – From the machine builder’s point of view, what kinds of everyday challenges does this kind of integration help remove?
09:57 – How does a company know when partnering makes more sense than trying to build something internally?
11:01 – What kind of misalignment causes partnerships to struggle or fail?
12:49 – How important is it that both partners are hearing the same feedback from machine builders and end users?
13:46 – What must happen behind the scenes for partnerships to work, day to day?
16:25 – How does this help with joint problem solving and helping the customers?
16:43 – How do partnerships help companies reach machine builders and markets they might not reach on their own?
18:13 – Is there an influence on how machine builders are picking the kinds of technologies that they’re going to use it in kind of long-term thinking?
19:32 – Does this help innovation happen more easily?
21:56 – How will partnerships evolve?
23:22 – What advice would you give a machine builder when choosing a technology partner?
24:57 – Final thoughts
25:27 – Closing
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